Fruit farm branding

Many people think it’s easy to pick your own fruit and vegetables. But it usually turns out that they’re sorely mistaken. It’s what makes designing for a large physical space — 12 hectares — so challenging. Add to that the fact that crops rotate every year, and seasonality of the different products, and you have […]

Decolonial tours branding

Designing the invisible The traces and scars left by European and German colonialism are often hidden in plain sight. Sometimes, it’s a street sign bearing the name of someone who committed atrocities. Or an innocent looking sculpture in the corner of a park. Sometimes, it’s woven into the very fabric of our societies. Though the […]

Thornerkwartier daycare center branding

Finding the right balance Often when I get approached for a rebrand the customer has a pretty good idea of what they need. They’ve got a clear idea of what their business is and what they stand for. In those cases, it’s just up to me to critically analyse if that’s the right direction, and […]

The search for the magical seeds

Based on a true story The idea for this story started as a sketch on a scrap of paper. This was just after the birth of my first biological child, for whom I’m the donor. It deals with something that I had to consider before starting the whole process. Inevitably, the kid’s going to be […]

Bosch Mobility Solutions

Bosch Mobility Solutions is one of the largest companies in the automotive sector that you’ve never heard of. With billions of euros in turnover every year, they power a lot of the systems that make modern cars possible. In the past, what mattered was how big an engine was, or what kind of hardware was […]