Motorsport – Going the Distance

The team behind the race

Bosch is one of the key contributors to the Le Mans Daytona Hybrid system (LMDh). And not just components, but of people and knowledge as well. That was the key to this documentary style campaign.

They wanted to showcase not just the key system components, but how the people at Bosch Motorsport work closely together with the different race teams to create a completely new type of system. Over the course of several months we accompanied them across the world, creating a documentary web series in the process, supported by a web hub and a lot of social content.

Creative direction

The Work

Going the Distance teaser trailer
LMDh System trailer
technical and campaign site

More shots

Challenges & Learnings

  • Creating a storyline for a documentary series with not much to go on.
  • Crafting the material into a consistent storyline over multiple episodes.
  • Meeting the expectations of many different stakeholders.