FrankenFruit
Bosch YouSeries
do it yourself for hipsters
Intro
The Bosch YouSeries is a set of tools for people that want to do DIY and look totally Instagrammable.
From the hand model’s nail-polish to the set design to the project itself, everything screams design. We wanted to get as far away from the other Bosch projects as possible, which often have a homely, cosy feel.
art direction
photography
The Work
standing clock
![bosch_04](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_04.jpg)
bar tray
![bosch_06](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_06.jpg)
tools and materials overview
![bosch_05](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_05.jpg)
step by step images
![bosch_08](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_08.jpg)
![bosch_07](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_07.jpg)
![bosch_02](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_02.jpg)
![bosch_01](http://paulfranken.berlin/wp-content/uploads/2019/10/bosch_01.jpg)
Challenges & Learnings
- Working for a new product without established guidelines.
- Doing set-design on a shoestring budget.
- Finding interesting angles, directing the hand model, and avoiding reflections in materials.