Bosch YouSeries

do it yourself for hipsters

The Bosch YouSeries is a set of tools for people that want to do DIY and look totally Instagrammable.

From the hand model’s nail-polish to the set design to the project itself, everything screams design. We wanted to get as far away from the other Bosch projects as possible, which often have a homely, cosy feel.

art direction

The Work

standing clock
bar tray
tools and materials overview
step by step images

Challenges & Learnings

  • Working for a new product without established guidelines.
  • Doing set-design on a shoestring budget.
  • Finding interesting angles, directing the hand model, and avoiding reflections in materials.