making the unseen heard
The problem: screen-reader compatibility is not a priority for app makers.
The goal: make programmers more aware of how important it is.
The idea: hijack the most sight-oriented social media platform and turn it into a way for the blind to experience the world.
Here’s how it works:
Cover the lens of your camera.
Press record, and describe what you see.
Add hashtags, tag your friends, upload.
The result: Instagram itself turns blind.
So we’ll all listen.
I submitted the idea for an internal Edelman competition. For it, I won a trip to the Cannes Lions Festival.