FrankenFruit
Midnight Kitchen Talks
a nightly culinary journey with Siemens
Intro
Under the cover of darkness we talked to 3 chefs in their restaurants, after their shift was over, taking photographs and interviewing them.
Aesthetically, the night theme is a good fit for a brand like Siemens as their products often use deep blacks and stainless steel. They show the life of a chef from a different angle. The pictures accompanied editorials in Siemens Home Appliances brochures and interviews on their social media channels.
art direction
set direction
social media
Photographer:
Wolfgang Hildebrand
The Pics
Sophia Rudolph, head chef, berlin
![bsh_panama_124_tUtG6BJ.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/bsh_panama_124_tUtG6BJ.jpg.thumb_.jpg)
![bsh_panama_158_kfhzZLO.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/bsh_panama_158_kfhzZLO.jpg.thumb_.jpg)
![bsh_panama_106_GZyZ360.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/bsh_panama_106_GZyZ360.jpg.thumb_.jpg)
jos grootscholten, head chef, rotterdam
![mkt_josgrottscholten_relaxing_ArVV4bj.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/mkt_josgrottscholten_relaxing_ArVV4bj.jpg.thumb_.jpg)
![mkt_josgrottscholten_preps1_j3dNkoO.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/mkt_josgrottscholten_preps1_j3dNkoO.jpg.thumb_.jpg)
Nicolas paciello, pastry chef, paris
![nicolas_7530-fixv01.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/nicolas_7530-fixv01.jpg.thumb_.jpg)
![nicolas_1_fixv03.jpeg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/nicolas_1_fixv03.jpeg.thumb_.jpg)
![nicolas_7661-fixv02.jpg.thumb](http://paulfranken.berlin/wp-content/uploads/2019/10/nicolas_7661-fixv02.jpg.thumb_.jpg)
Challenges & Learnings
- Working in cramped conditions. Tight space, tight timings.
- Working at night.
- Working with Siemens’ tight photography guidelines.