Azena
Azena – Expo Branding
welcome to azena city
Intro
Azena asked us to create a unique design for their expo booth to showcase their product’s use cases. Our solution was to create an entire city as a storytelling stage.
The open camera app marketplace that Azena provides has a wide range of applications. From monitoring how many people are waiting at the checkout, to improving safety in public transport spaces to watching for the tell-tale signs of smoke from a starting forest fire. Our design allows us to tell all these small stories in one large collage.
creative direction
Illustration
Print
Expo design
The Work
Expo booth wall layout
![azena-layout-1-v2](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-layout-1-v2.jpg)
bringing flat design icons into a 2.5d world
![azena-objects](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-objects.jpg)
video screen still – fall detection
![azena-video-02](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-video-02.jpg)
video screen still – fire detection
![azena-video-01](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-video-01.jpg)
3D Renderings
visualising different applications
![azena-render-03](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-render-03.jpg)
overview graphic
![azena-render-01](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-render-01.jpg)
getting a feel for space and layout
![azena-render-02](http://paulfranken.berlin/wp-content/uploads/2023/08/azena-render-02.jpg)
Challenges & Learnings
- Creating a continuous design for such a large space.
- Working with a corporate design that’s still in flux.
- Crafting the messaging to fit a wide variety of target groups.
- Pandemic-era restrictions.